ハイゴウ

haigō is a Japanese term identifying the combination and harmony among different elements


HAIGŌ, A CONCEPT STORE TO MAKE YOU “WOW!”

Haigō is a living creature.
Born on Instagram in June 2016, you saw it reaching over 45’000 followers in less than an year. 
You will constantly see it evolving in new forms, changing its appearance, becoming a different being. 
Eventually, Haigō will reach its final form, as planned and written in its DNA: a physical concept store for you to explore in the city of Milan, Italy. Haigō will be an enclosing space with a strong character, to live and experience in first person.

Curious about our exhibition at
Milan Design Week 2017?
You can read the full story here.

 

haigō is a space that makes you feel good,  
where you can leave behind all those thoughts and to-do lists that bother your mind.

an immersive experience, where many different things happen at the same time,  
a hideout from the outside world, where every detail is finely tuned to create surprise and astonishment each time you visit.

 

FULFILLING SHOPPING

Unusual objects tell their story,
Books and magazines feed your brain with inspiration,
Art exhibitions, live music and events create moments to live and remember,
Bites and beverages decorate fulfilling conversations:
Every single time you walk out of Haigō you have something more than when you came in. 
 

HOW WE DO IT

We are sick of stores without soul nor character: Haigō combines shopping and entertainment, fighting the ordinary with uncommon design objects and unforgettable store experiences. 
We aim at superior quality in each part of our essence:
the design of the spaces, the interaction with the staff, the selection of products, the preparation of food and drinks. 
 

YOUR ROLE AS A PROTAGONIST

Haigō wants to nurture your individuality and encourage self expression through uncommon objects and atmospheres.
Allow yourself to stand out, to dare more than you did yesterday:
leave the standards behind and abandon yourself in good taste.


WE ARE A TEAM OF
RATIONAL DREAMERS

Logical, creative, reflective, active listeners that make things happen.
If you fit in this description, please get in touch.
If not, still drop a line - the best ideas come from diverse people and unexpected situations.

 
Riccardo Pavanelli Sculptor & maker

Riccardo Pavanelli
Sculptor & maker